67 Brilliant Marketing Quotes to Inspire Marketers

Quote for marketers
You cannot advance without the basics. You cannot grow up without the fundamentals. You cannot create better judgments by measuring quantitative data alone – you must consider qualitative data. These are only some of the marketing wisdom that I got from reading quotes from the famous and awesome marketers of our time.

Quotations may be short, but they are filled with wisdom and power that could change our lives anytime if we act upon them. The quotes and sayings of successful people are perhaps based on the principles and values that they have kept in life to achieve their ultimate goals. That is why looking, reading, learning and reflecting at their best quotes can give us a glimpse of how they have transformed their business, career or life in to a great success.

If you want to get some wisdom and insights that would inspire you and make you a better marketer, take a look and learn from the following brilliant marketing quotes that I’ve collected from the marketers of our time.

1. “Give them quality. That’s the best kind of advertising in the world.” -Milton S. Hershey

2. “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” – Phil Kolter

3. “Nike is a marketing-oriented company, and the product is our most important marketing tool.” – Phil Knight, CEO of Nike

4. “Marketing is too important to be left to the marketing department.” -David Packard

5. “Internal marketing is probably much more important than external marketing. That’s even more true today than it’s ever been.” Tom Stewart

6. “This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.” -John Ilhan

7. “We are a social species; seeing other people happy elicits happiness in ourselves, and it is therefore vital that all communications, no matter what the message, make the generation of happiness their key aim.” -Catherine Fish

8. “You can tell the ideals of a nation by its advertisements.” -Norman Douglas, South Wind

9. “Marketing is a very good thing, but it shouldn’t control everything. It should be the tool, not that which dictates.” -Nicolas Roeg

10. “Either write something worth reading or do something worth writing.” – Benjamin Franklin

11. “Don’t blame the marketing department. The buck stops with the chief executive.” -John D. Rockefeller

12. “You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.” -Seth Godin

13. “What people want is the extra, the emotional bonus they get when they buy something they love.” -Seth Godin

14. “One way to sell a consumer something in the future is simply to get his or her permission in advance.” -Seth Godin

15. “Don’t find customers for your products, find products for your customers.” – Seth Godin

16. “It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few.” – M Lawrence Light

17. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter Drucker

18. “Marketing is not a function, it is the whole business seen from the customer’s point of view.” – Peter F Drucker

19. “By listening, marketing will re-learn how to talk.” – Doc Searls & David Weinberger

20. “A market is never saturated with a good product, but it is very quickly saturated with a bad one.” -Henry Ford

21. “Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.” – Leo Burnett

22. “What helps people, helps business.” – Leo Burnett

23. “We can’t buy fans and we can’t schedule our commercials into the consciousness of our fans. Rather, we must speak with clear intent and respect the boundaries of the relationship.” – Judy Franks

24. “In marketing you must choose between boredom, shouting and seduction. Which do you want?” -Roy H. Williams

25. “Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.” -Shahrukh Khan

26. “Advertisers constantly invent cures to which there is no disease.” -Author Unknown

27. “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime. Teach a man to create an artificial shortage of fish and he will eat steak.” -Jay Leno

28. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” -Steuart Henderson Britt

29. “What marketers need to do is realise that the shopper needs to feel that she is making smart choices. It does not help the brand if she feels that she is being taken for a ride.” – Bindu Sethi

30. “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” -David Ogilvy

31. “I had a marketing idea that everybody hated, decency is sexy.” -James L. Brooks

32. “It used to be that people needed products to survive. Now products need people to survive.” -Nicholas Johnson

33. “People need stories more than bread itself. They tell us how to live, and why.” – Arabian Nights

34. “The best way to persuade people is with your ears – by listening to them.” – Dean Rusk, Former U.S. Secretary of State

35. “When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.” – Guy Kawasaki

36. “Remarkable social media content and great sales copy are pretty much the same–plain spoken words designed to focus the needs of reader, listener, or viewer” – Brian Clark – Founder Coppyblogger

37. “There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy, and determination you can get there”. –Darren Rowse –Founder Problogger

38. “Bring the best of your authentic self to every opportunity.” – John Jantsch – Author of Duct Take Marketing

39. “What makes content engaging is relevancy. You need to connect the contact information with the content information.” – Gail Goodman

40. “Your culture is your brand.” Tony Hsieh”

41. “Content is King” – Bill Gates

42. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos

43. “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” – Steve Jobs

44. Clarity trumps persuasion.” -Dr. Flint McGlaughlin

45. “Make the customer the hero of your story.” – Ann Handley

46. “The way to spread viral content is to put something in that allows consumers to express themselves with embedded messages as to who they are.” – Edward Boches

47. “Think about what a user is going to type.” – Matt Cutts

48. “The urgent can drown out the important.” – Marissa Mayer, CEO of Yahoo

49. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki

50. “Doing well with blogging is not about writing one key post, it is about performing day after day and helping a few people at a time.” – Aaron Wall

51. “By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.” -Ardath Albee.

52. “What happens online is you are constantly dealing with invisible audiences”. – Danah Boyd

53. “Effective engagement is inspired by the empathy that develops simply by being human.” – Brian Solis

54. “The big thing is that the future of digital will be about marketing. It won’t be about advertising.” – Rishad Tobaccowala

55. “Familiarity is the culmination of successful brand building.” – Robert Heller

56. “Marketing isn’t magic. There is a science to it.” -Dan Zarrella

57. “You don’t need to innovate for the sake of innovation. If it’s a bad idea, it’s not going to help. It might impress your boss, but we evaluate marketing spend not on analysis but on call volume. If the phone’s ringing, the creative people have done their job.” – Jon Gieselman

58. “Contagion in marketing is all around us and always has been – yet it’s tempting to believe that it was born in the age of the internet and social media.” – David Penn

59. “Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein

60. “Make everything as simple as possible, but not simpler.” – Albert Einstein

61. “You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere.” – Lee Iacocca

62. “In science, the credit goes to the man who convinces the world, not to the man to whom the idea first occurs.” – Francis Darwin

63. “Customers buy for their reasons, not yours.” – Orvel Ray Wilson

64. “Life’s too short to sell things you don’t believe in.” – Patrick Dixon

65. “Marketing wants ‘Mr. Right’ but Sales wants ‘Mr. Right Now.” –Anonymous

For the last two quotes, please allow me to add my own quotes although I do not claim them as brilliant.

66. “The MARKET is primarily made up of people. You cannot do MARKETING by relying on technology, tools, systems or money alone – you have to focus on the people, their behavior, their needs, and their continuing satisfaction.” – Victorino Q. Abrugar, Author of Entreb.com

67. “The businessman watches the business; the HR manager watches the employees; the sales manager watches the customers; the advertiser watches the marketing budget; the marketer watches them all.” – Victorino Q. Abrugar, Author of Entreb.com

I hope you’ve got some golden nuggets from the list of marketing quotes above. What are your favorite quotes above? Did I miss something? Feel free to add yours.

You may also read our collections of 100 best quotes for entrepreneurs and our 50 best quotes for managers for more inspiration and motivation.

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