We’ve been talking about marketing strategies, tactics, and techniques but we don’t really give much attention to our marketing styles. Simply, our marketing style is the manner of how we do marketing. Unlike our techniques, which we can conceal from other people, our style is usually noticed by the people around us because it creates an obvious pattern that is observable by others. There are even times that we can’t notice our own marketing styles, and we only able to discover them by asking or getting feedback from our customers and other marketers.
Marketers have to learn the different marketing styles and choose the best style or combination of styles that will work best for them. Below, I presented 12 marketing styles which you can use to reflect on yourself as a marketer. Read more