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7 Little-known Qualities of a Great Content

Bee enjoying the content of the flower

What’s the key to successful online marketing? What do we need to succeed in SEO and social media marketing? What do you need to offer in your website or blog to attract traffic and potential customers? Most online marketing experts and even Google will tell you that the answer to those questions is great content. We need high-quality content to rank well in search engines. We need awesome content to get loyal followers or subscribers in different social media channels. We always talk about having a great content. But what really is a great content?

When we hear of a great content, we usually think of unique, comprehensive, relevant, targeted, timely and useful contents, such as articles, images, infographics and videos. But did you know that quality content is not all about uniqueness, comprehensiveness, relevance, timeliness, and even usefulness? If you want to boost your content marketing campaign, discover the following 7 little-known qualities of a great content. Read more

6 Big Reasons Why You Should Create Great Content

Launching great content like a rocket

Is it worth to create great content? Is it worth to spend extended time and effort in crafting or curating an excellent blog post, images, videos or other types of content for your audience, users, and customers?

Generating exceptionally high-quality content can take many hours and even days. That is why there are numbers of bloggers, writers and content marketers who are hesitant to invest on them. Instead, they choose quantity over quality. Rather than creating a few comprehensive posts in a week, they choose to create several effortless posts in a week for their content marketing strategy.

A great content is not always measured by its length but by its depth, usefulness, and the time and effort invested by its author or creator to complete it. But although length isn’t an absolute factor that defines the quality of a content, comprehensive, relevant and useful blog posts are usually considered quality content.

I did a couple of laborious comprehensive posts to confirm if it’s really worth it. And it’s really is! Here are 6 big reasons why you should also do your best to create or generate great content. Read more

76 Ways to Market Your Content

How to market content from WordPress Blog

So you’ve just created or curated an exceptionally high-quality content? Having a great content is not content marketing at all. A great content marketing is apparently a combination of great content and great marketing. In other words, you have to put marketing on your awesome content to get traffic, lead, sale, profit, and achieve your business goals.

Your high-quality blog post, article, image, infographic, presentation, podcast, video and other kinds of content deserve to be promoted, discovered, consumed, liked and shared by your target audience or consumers. Hence, don’t just limit your efforts to producing great content. Here are 76 ways to market your excellent content to its target audience, users or customers. Read more

12 Tips to Build a Successful Blog for Your Business

blogging for business

Blogging can be a powerful online marketing strategy for every business, whether big or small. Blogs can reach thousands and even millions of audience, which business owners can leverage to increase their revenue and grow their business. However, blogging isn’t easy as it sounds. If not done the right way, a blog can even harm a business rather than do good to it. And even if your business blog will attract millions of visitors, if they don’t convert into customers, your blogging costs and efforts would be wasted. To ensure that your company blog will become a success, here are 12 tips to building a successful blog for your business. Read more

28 Content Marketing Tips for Small Business

Harmony of messages

When I got my first blog back in 2006, all I have in mind is to have a personal presence on the Internet. I want my name to appear on the search engines and be noticed as one of the trusted bloggers in my chosen category, personal development. That time, submission to article directories and link exchange are still common and considered good online marketing practices. So they are among my marketing strategies and tactics, including blog commenting and posting threads on forums. I publish blog posts for my own blog, write articles for article directories, comment on other blogs, and post threads on forums. I was actually doing content marketing during those times. Blog posts, articles, forum threads, and blog comments are all content. Read more

10 Top Online Communities for Small Business Owners

Online community

The human species have managed to survive, advance, and build modern civilizations by living in societies and communities. It’s a proof that we can be more successful if we move in group rather than go alone. In the business world, business people also have to join related communities to hang on with other members, seek help, share answers, and find tools and resources from the pack.

An online community for small business owners is a useful place on the Internet to interact with like-minded people, ask advice, share insight, extend business network, gain friends and partners, learn lessons from everyone in the group, and grow your small business.

I have joined a number of communities on the Internet, and I found these 10 online communities very useful for small business owners. Read more

12 Marketing Styles: What’s Your Style as a Marketer?

Fashion and styles

We’ve been talking about marketing strategies, tactics, and techniques but we don’t really give much attention to our marketing styles. Simply, our marketing style is the manner of how we do marketing. Unlike our techniques, which we can conceal from other people, our style is usually noticed by the people around us because it creates an obvious pattern that is observable by others. There are even times that we can’t notice our own marketing styles, and we only able to discover them by asking or getting feedback from our customers and other marketers.

Marketers have to learn the different marketing styles and choose the best style or combination of styles that will work best for them. Below, I presented 12 marketing styles which you can use to reflect on yourself as a marketer. Read more

25 Marketing Blogs that Business Owners should Read

Reading marketing blogs

Business owners and entrepreneurs should not stop learning, and one of the business practices that they should keep on developing is marketing. Marketing helps businesses create quality products and solutions, attract and satisfy more customers, create good relationship with them, earn lasting revenues and profits, and consistently grow the business. Whether you’re a small business owner or you’re managing a big company, check out the following 25 marketing blogs that business owners should be reading. Read more

28 Ways to become a Better Marketer

target market
 
Growing up is a full-time job, whether you are growing yourself, your business or your career. If you’re in the field of marketing, you have to constantly develop yourself as a marketer to survive and succeed in this tough and very challenging profession. If you own a business, you also have to consistently hone your marketing skills to continue attracting customers, generate revenue, and grow your business. Whether you are implementing marketing for your own business or doing it for your clients, here are 28 ways to becoming a better marketer: Read more

20 SEO Tactics for Small Business Owners

search on the Internet
 
The objective of this article is to teach small business owners how to make their business and brand visible in the search engines, such as Google and Bing. SEO or search engine optimization is somehow a strange field for most small business owners, especially those who don’t have a basic knowledge or experience in online marketing. SEO could be a technical process and hiring an SEO firm or professional can be beyond their budget. However, SEO processes are not all technical. There are simple yet effective SEO steps that small businesses and entrepreneurs can perform to bring their business on the search engine results pages, drive traffic to their landing pages, generate leads, and increase their sales. Read more